<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken%20tijdens%20opleiding-%20Overheidscommunicatie.jpg</image:loc><image:caption>Samenwerken tijdens opleiding- Overheidscommunicatie</image:caption><image:title>Samenwerken tijdens opleiding- Overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20overleg%20voor%20scrumwand.png</image:loc><image:caption>Foto overleg voor scrumwand</image:caption><image:title>Foto overleg voor scrumwand</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainers%20voor%20scrumwand%20(500%20x%20350%20px).png</image:loc><image:caption>Trainers voor scrumwand (500 x 350 px)</image:caption><image:title>Trainers voor scrumwand (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/alsjeblieft-beginnend-woordvoerder-drie-gouden-tips-van-expert-inge-meilink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/club-hilst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/11.%20Club%20Hilst/Club%20Hilst-02.svg</image:loc><image:caption>Club Hilst-02</image:caption><image:title>Club Hilst-02</image:title></image:image><lastmod>2026-06-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-goede-communicatieadviseur-houdt-zich-niet-alleen-bezig-met-adviseren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-van-laar</loc><lastmod>2023-08-29</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-gons</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-sarah-mu%C3%B1oz-grootveld</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/guido-rijnja</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-2</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-grow-model</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marcel-smits</loc><lastmod>2025-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/kun-je-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-interne-communicatie-in-het-hybride-werken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/praten-over-beroepstrots-met-ron-van-der-jagt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hilke-van-bergen</loc><lastmod>2022-09-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/janny-van-der-vliet-als-professional-moet-je-meebewegen-en-tegenbuigen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/dit-zijn-de-meest-herkenbare-ergernissen-van-communicatieprofs</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Videoexpert%20die%20kritisch%20kijkt%20naar%20een%20opmerking.jpg</image:loc><image:caption>Videoexpert die kritisch kijkt naar een opmerking</image:caption><image:title>Videoexpert die kritisch kijkt naar een opmerking</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/about-us-green</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-time.png</image:loc><image:caption>focus-time</image:caption><image:title>focus-time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-idea.png</image:loc><image:caption>focus-idea</image:caption><image:title>focus-idea</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/purple-divider.png</image:loc><image:caption>purple-divider</image:caption><image:title>purple-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/suitcase.png</image:loc><image:caption>suitcase</image:caption><image:title>suitcase</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/flag.png</image:loc><image:caption>flag</image:caption><image:title>flag</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/brown-divider.png</image:loc><image:caption>brown-divider</image:caption><image:title>brown-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-white.svg</image:loc><image:caption>hilst-white</image:caption><image:title>hilst-white</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/green-divider.png</image:loc><image:caption>green-divider</image:caption><image:title>green-divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/mark.png</image:loc><image:caption>mark</image:caption><image:title>mark</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/Graduation-day-6.jpg</image:loc><image:caption>Graduation-day-6</image:caption><image:title>Graduation-day-6</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/papers.png</image:loc><image:caption>papers</image:caption><image:title>papers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/map-marker.png</image:loc><image:caption>map-marker</image:caption><image:title>map-marker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-subject.png</image:loc><image:caption>focus-subject</image:caption><image:title>focus-subject</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg-1.jpg</image:loc><image:caption>home-bg-1</image:caption><image:title>home-bg-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/up-arrow.png</image:loc><image:caption>up-arrow</image:caption><image:title>up-arrow</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/contact.png</image:loc><image:caption>contact</image:caption><image:title>contact</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/about-us-bg.jpg</image:loc><image:caption>about-us-bg</image:caption><image:title>about-us-bg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/divider.png</image:loc><image:caption>divider</image:caption><image:title>divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-color.svg</image:loc><image:caption>hilst-color</image:caption><image:title>hilst-color</image:title></image:image><lastmod>2017-12-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ronald-van-der-aart-woordvoerder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-mijn-manier-om-een-bijdrage-te-leveren-aan-een-duurzamere-toekomst</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/nick-van-gaalen</loc><lastmod>2022-12-13</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-carolien-schoenmakers</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/rebekka-van-hees</loc><lastmod>2025-06-24</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/terugkijken-met-hugo-dittmar</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-executive-communicatieprofessional-d</loc><lastmod>2026-08-17</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ik-kijk-vol-verwondering-naar-ons-snel-ontwikkelende-vak-en-mijn-werk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/patrick-van-thiel</loc><lastmod>2023-10-12</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-ai-voor-communicatieprofessionals</loc><lastmod>2026-01-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lilian-van-den-berg</loc><lastmod>2022-02-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/geen-dag-is-hetzelfde-en-mijn-interesse-in-het-vakgebied-lijkt-alleen-maar-toe-te-nemen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-edi-van-gelder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-communicatieprofessional-aan-het-woord-eva-nijkamp</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-actief-en-effectief-in-mediacontacten</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voorkom-valkuilen-tijdens-perscontact-in-crisistijd</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023-1.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023-1</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/het-embargo-in-een-24-uurs-nieuwswereld</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/aanmelding-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/erik-kroeze</loc><lastmod>2023-01-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-journalistieke-redactie-tot-communicatiestrategie-gedreven-door-nieuwsgierigheid</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-rooksignalen-en-postduiven-tot-snaps-en-threads</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandere%20vaardigheden%20commprof.jpg</image:loc><image:caption>Verandere vaardigheden commprof</image:caption><image:title>Verandere vaardigheden commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/effectieve-communicatie-draait-om-meer-dan-alleen-de-juiste-boodschap-overbrengen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/skye-van-gooswilligen-start-met-een-omgevingsanalyse</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/vijf-eigenschappen-voor-de-communicatieprofessional-van-nu</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/michael-meyer</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/hans-boutellier</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/gedreven-om-verder-te-groeien-en-het-communicatievak-%C3%A9cht-te-leren</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/veranderkundige-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/tom-compaijen</loc><lastmod>2026-06-16</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-overheidscommunicatie</loc><lastmod>2026-08-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/interne-communicatie-we-delen-onze-inspiratiebronnen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Regel%20jij%20het%20draagvlak.jpeg</image:loc><image:caption>Regel jij het draagvlak</image:caption><image:title>Regel jij het draagvlak</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Omringd%20door%20idioten.jpeg</image:loc><image:caption>Omringd door idioten</image:caption><image:title>Omringd door idioten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Corporate%20tribe.jpeg</image:loc><image:caption>De Corporate tribe</image:caption><image:title>De Corporate tribe</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-visualisaties-helpen-bij-het-vertellen-van-je-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/liesbeth-dohmen</loc><lastmod>2026-02-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/maatschappelijke-druk-heeft-steeds-meer-invloed-op-issues-en-crises</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen-1.jpg</image:loc><image:caption>Trainer Tom Compaijen-1</image:caption><image:title>Trainer Tom Compaijen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gert-slob-van-den-akker</loc><lastmod>2025-01-16</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kim-van-der-aa-van-der-wegen</loc><lastmod>2023-04-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roderick-gielis</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/patrick-regan-missie-van-een-verhalenverteller</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/trienke-damstra</loc><lastmod>2021-12-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ernst-moeksis</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-impact-van-ai-op-communicatieprofessionals</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Animatiebeeld%20van%20de%20communicatieprofessional%20van%20de%20toekomst%20.jpg</image:loc><image:caption>Animatiebeeld van de communicatieprofessional van de toekomst </image:caption><image:title>Animatiebeeld van de communicatieprofessional van de toekomst </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-holdijk</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-2.png</image:loc><image:caption>logo-2</image:caption><image:title>logo-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Eerste%20lesbijeenkomst%20Senior%20Woordvoerder-2.jpeg</image:loc><image:caption>Eerste lesbijeenkomst Senior Woordvoerder-2</image:caption><image:title>Eerste lesbijeenkomst Senior Woordvoerder-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:caption><image:title>Aan de slag met een oefening in de opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20voor%20de%20klas.jpg</image:loc><image:caption>Docent voor de klas</image:caption><image:title>Docent voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-4.png</image:loc><image:caption>logo-4</image:caption><image:title>logo-4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Thea%20van%20Willigen.jpeg</image:loc><image:caption>Thea van Willigen</image:caption><image:title>Thea van Willigen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20basisopleiding%20Woordvoering%20aan%20de%20wandel.jpg</image:loc><image:caption>Deelnemers basisopleiding Woordvoering aan de wandel</image:caption><image:title>Deelnemers basisopleiding Woordvoering aan de wandel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOCENT%20INGE%20%20VOOR%20GROEP%20COMMUNICATIEPROFESSIONALS%20(1000%20x%20700%20px).jpg</image:loc><image:caption>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:caption><image:title>DOCENT INGE  VOOR GROEP COMMUNICATIEPROFESSIONALS (1000 x 700 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Adviesgesprek%20vrouw%20in%20gesprek%20met%20man.jpeg</image:loc><image:caption>Adviesgesprek vrouw in gesprek met man</image:caption><image:title>Adviesgesprek vrouw in gesprek met man</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatief%20aan%20het%20brainstormen.jpg</image:loc><image:caption>Creatief aan het brainstormen</image:caption><image:title>Creatief aan het brainstormen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marloes%20Vriens.jpeg</image:loc><image:caption>Marloes Vriens</image:caption><image:title>Marloes Vriens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/training%20Adviesvaardigheden%20niveau%202.jpg</image:loc><image:caption>training Adviesvaardigheden niveau 2</image:caption><image:title>training Adviesvaardigheden niveau 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/logo-1.png</image:loc><image:caption>logo-1</image:caption><image:title>logo-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Training%20Adviesvaardigheden.jpg</image:loc><image:caption>Training Adviesvaardigheden</image:caption><image:title>Training Adviesvaardigheden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Opleiding%20Executive%20Communicatieprofessional%20.jpg</image:loc><image:caption>Opleiding Executive Communicatieprofessional </image:caption><image:title>Opleiding Executive Communicatieprofessional </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/rijkswaterstaat%20logo%20.png</image:loc><image:caption>rijkswaterstaat logo </image:caption><image:title>rijkswaterstaat logo </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20training%20Overheidscommunicatie%20tools.jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:caption><image:title>Trainer Corine Hoppenbrouwers training Overheidscommunicatie tools</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken%20tijdens%20opleiding-%20Overheidscommunicatie.jpg</image:loc><image:caption>Samenwerken tijdens opleiding- Overheidscommunicatie</image:caption><image:title>Samenwerken tijdens opleiding- Overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/RDW.webp</image:loc><image:caption>RDW</image:caption><image:title>RDW</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20interview.jpg</image:loc><image:caption>Video interview</image:caption><image:title>Video interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Coachgesprek.jpg</image:loc><image:caption>Coachgesprek</image:caption><image:title>Coachgesprek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mensen%20met%20tekstballonen.png</image:loc><image:caption>Mensen met tekstballonen</image:caption><image:title>Mensen met tekstballonen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.jpeg</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20teken.jpeg</image:loc><image:caption>Quotes teken</image:caption><image:title>Quotes teken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/interne%20Communicatie.jpg</image:loc><image:caption>interne Communicatie</image:caption><image:title>interne Communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo-SchaalX.png</image:loc><image:caption>Logo-SchaalX</image:caption><image:title>Logo-SchaalX</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Treant.png</image:loc><image:caption>Treant</image:caption><image:title>Treant</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Les%20tijdens%20de%20Co.jpg</image:loc><image:caption>Les tijdens de Co</image:caption><image:title>Les tijdens de Co</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul-1.jpeg</image:loc><image:caption>Judht van den Hul-1</image:caption><image:title>Judht van den Hul-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20schrijft%20help%20geen%20inspiratie.jpeg</image:loc><image:caption>Vrouw schrijft help geen inspiratie</image:caption><image:title>Vrouw schrijft help geen inspiratie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/logo%20politie.webp</image:loc><image:caption>logo politie</image:caption><image:title>logo politie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/3-3.jpg</image:loc><image:caption>3-3</image:caption><image:title>3-3</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Buitenlandse%20zaken%20logo.png</image:loc><image:caption>Buitenlandse zaken logo</image:caption><image:title>Buitenlandse zaken logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemers%20opleiding%20Senior%20Communicatieprofessional.jpg</image:loc><image:caption>Deelnemers opleiding Senior Communicatieprofessional</image:caption><image:title>Deelnemers opleiding Senior Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Creatieve%20communicatieprofessional%20aan%20het%20schrijven.jpg</image:loc><image:caption>Creatieve communicatieprofessional aan het schrijven</image:caption><image:title>Creatieve communicatieprofessional aan het schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Jacqueline%20Hartogs.jpeg</image:loc><image:caption>Jacqueline Hartogs</image:caption><image:title>Jacqueline Hartogs</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wil%20Michels-2.jpeg</image:loc><image:caption>Wil Michels-2</image:caption><image:title>Wil Michels-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aan%20de%20slag%20met%20een%20oefening%20in%20de%20opleiding.jpg</image:loc><image:caption>Aan de slag met een oefening in de opleiding</image:caption><image:title>Aan de slag met een oefening in de opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><lastmod>2026-03-31</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-woordvoerder</loc><lastmod>2026-09-07</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-met-hoofd-mediarelaties-van-ns-erik-kroeze</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/romy-feer</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiewerk-bij-de-overheid-groot-empathisch-vermogen-een-must</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carlo-eijkels</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lees-dit-w%C3%A9l-10-ai-valkuilen-die-je-werk-ongemerkt-be%C3%AFnvloeden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toename-inschrijvingen-communicatieprofessionals-kvk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-amanda-kloppenburg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blik%20van%20twee%20kanten%20(1).png</image:loc><image:caption>Blik van twee kanten (1)</image:caption><image:title>Blik van twee kanten (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Whatsapp%20naar%20de%20minister-1.png</image:loc><image:caption>Whatsapp naar de minister-1</image:caption><image:title>Whatsapp naar de minister-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/sleutel-1.png</image:loc><image:caption>sleutel-1</image:caption><image:title>sleutel-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-overheidscommunicatie-tools</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-woordvoering</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/folkert-reith</loc><lastmod>2023-06-15</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/basisopleiding-communicatie-a</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-miranda-breur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><lastmod>2026-09-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Skye%201080%20HD%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Skye 1080 HD met ondertiteling</video:title><video:description>Skye 1080 HD met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Skye%201080%20HD%20met%20ondertiteling.mp4</video:content_loc><video:duration>505</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4/medium.jpg</video:thumbnail_loc><video:title>Crisiscommunicatie en Woordvoering: Tips van Ernst Moeksis</video:title><video:description>Ernst Moeksis deelt zijn expertise op het gebied van woordvoering, crisiscommunicatie en issuesmanagement. Met meer dan 30 jaar ervaring in het communicatievak en 25 jaar als trainer bij Van der Hilst Communicatie, helpt hij organisaties in moeilijke tijden. In deze video bespreekt hij de cruciale rol van woordvoering bij het beïnvloeden van opinies, het belang van scenario’s bij crisismanagement, en de drie sleutelfactoren voor succes: Scenariodenken, Omgevingsanalyse en Snelheid (SOS). Daarnaast legt Ernst uit waarom oefenen en innovatie essentieel zijn voor impactvolle communicatie. Benieuwd hoe je jouw communicatievaardigheden kunt versterken en crisisbestendig kunt worden? Bekijk de video!</video:description><video:content_loc>https://www.hilst.nl/hubfs/Crisiscommunicatie%20en%20Woordvoering:%20Tips%20van%20Ernst%20Moeksis.mp4</video:content_loc><video:duration>420</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>impact maken met communicatie</video:tag><video:tag>Van der Hilst</video:tag><video:tag>crisiscommunicatie tips</video:tag><video:tag>Ernst Moeksis</video:tag><video:tag>training woordvoering en crisiscommunicatie</video:tag><video:tag>communicatie in crisissituaties</video:tag><video:tag>woordvoering strategie</video:tag><video:tag>crisismanagement technieken</video:tag><video:tag>issuesmanagement communicatie</video:tag></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:title><video:description>Video 2 Over welke vaardigheden moet een adviseur beschikken</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%202%20Over%20welke%20vaardigheden%20moet%20een%20adviseur%20beschikken.mp4</video:content_loc><video:duration>124</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4/medium.jpg</video:thumbnail_loc><video:title>Video 1 Wat maakt iemand een goede communicatieadviseur</video:title><video:description>Video 1 Wat maakt iemand een goede communicatieadviseur</video:description><video:content_loc>https://www.hilst.nl/hubfs/Video%201%20Wat%20maakt%20iemand%20een%20goede%20communicatieadviseur.mp4</video:content_loc><video:duration>109</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Ron van der Jagt praten over beroepstrots </video:title><video:description>Ron van der Jagt praten over beroepstrots </video:description><video:content_loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt%20praten%20over%20beroepstrots%20.mp4</video:content_loc><video:duration>615</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gids%20voor%20communicatieprofessionals%20AI%20in%20communicatie.jpg</image:loc><image:caption>Gids voor communicatieprofessionals AI in communicatie</image:caption><image:title>Gids voor communicatieprofessionals AI in communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20november%202019/Patrick%20Regan%20website.jpg</image:loc><image:caption>Patrick Regan website</image:caption><image:title>Patrick Regan website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Skye%205.jpg</image:loc><image:caption>Skye 5</image:caption><image:title>Skye 5</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Kroeze%20_website.jpeg</image:loc><image:caption>Erik Kroeze _website</image:caption><image:title>Erik Kroeze _website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG.jpg</image:loc><image:caption>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:caption><image:title>Comprof_EVANIJKAMP_VERKLEIND_COMMIX_JPG</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Graciela%20de%20Windt.jpg</image:loc><image:caption>Graciela de Windt</image:caption><image:title>Graciela de Windt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20met%20een%20diplomahoedje%20er%20bovenop%20symbool%20voor%20kennis%20delen.jpg</image:loc><image:caption>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:caption><image:title>Boeken met een diplomahoedje er bovenop symbool voor kennis delen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Kranten.png</image:loc><image:caption>Kranten</image:caption><image:title>Kranten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%20van%20laptop%20met%201%20robothand%20en%201%20menselijke%20hand%20op%20toetsenbord.jpg</image:loc><image:caption>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:caption><image:title>Beeld van laptop met 1 robothand en 1 menselijke hand op toetsenbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Amanda%20Kloppenburg.png</image:loc><image:caption>Amanda Kloppenburg</image:caption><image:title>Amanda Kloppenburg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/robot%20die%20vragend%20kijkt.png</image:loc><image:caption>robot die vragend kijkt</image:caption><image:title>robot die vragend kijkt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Maj-Britt%20van%20Raalte.jpg</image:loc><image:caption>Docent Maj-Britt van Raalte</image:caption><image:title>Docent Maj-Britt van Raalte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><lastmod>2025-12-08</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-huib-koeleman</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/deze-5-customgpts-maken-je-werk-makkelijker-en-leuker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20Bogaart_Freelance%20Communicatieadviseur.jpg</image:loc><image:caption>Saskia Bogaart_Freelance Communicatieadviseur</image:caption><image:title>Saskia Bogaart_Freelance Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/lenig-schakelen-is-de-sleutel-voor-succes</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Corine%20Hoppenbrouwers%20met%20quote%20over%20lenig%20schakelen%20in%20overheidscommunicatie..jpg</image:loc><image:caption>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:caption><image:title>Trainer Corine Hoppenbrouwers met quote over lenig schakelen in overheidscommunicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-09-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast-digitale-trends-in-het-communicatievak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/weg-met-de-clich%C3%A9verhalen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Weg%20met%20de%20cliche%CC%81verhalen.png</image:loc><image:caption>Weg met de clichéverhalen</image:caption><image:title>Weg met de clichéverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/nieuwsbrief</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Person%20hand%20taking%20chalk%20drawn%20email%20sign.jpeg</image:loc><image:caption>Person hand taking chalk drawn email sign</image:caption><image:title>Person hand taking chalk drawn email sign</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroom-checklist</loc><image:image><image:loc>https://www.hilst.nl/hubfs/2.%20Opleiden%20/Top%20Colleges/Tanja%20Jans-7245.jpg</image:loc><image:caption>Tanja Jans-7245</image:caption><image:title>Tanja Jans-7245</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom_infographic%20(2).jpg</image:loc><image:caption>Newsroom_infographic (2)</image:caption><image:title>Newsroom_infographic (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/roosmarijn-busch-hoe-blijf-je-bij-in-het-oerwoud-van-online-communicatiemiddelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ontwikkel-je-samen-teamkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Teampower_Blog%20%20(1).jpg</image:loc><image:caption>Teampower_Blog  (1)</image:caption><image:title>Teampower_Blog  (1)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/contact-bedankt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verhalen-die-raken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Rishma%20Cats-Harinandansingh.jpg</image:loc><image:caption>Rishma Cats-Harinandansingh</image:caption><image:title>Rishma Cats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20topcolleges/RishmaCats-Harinandansingh.jpg</image:loc><image:caption>RishmaCats-Harinandansingh</image:caption><image:title>RishmaCats-Harinandansingh</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/10-x-antwoord-op-de-vraag-wat-doe-jij-met-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trafficmanager.jpg</image:loc><image:caption>Trafficmanager</image:caption><image:title>Trafficmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2026-07-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zonder-communicatie-staat-alles-stil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots%20kennissessie%20.jpg</image:loc><image:caption>De kracht van trots kennissessie </image:caption><image:title>De kracht van trots kennissessie </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - 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Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kasper%20Schomaker.png</image:loc><image:caption>Kasper Schomaker</image:caption><image:title>Kasper Schomaker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Soraya%20Koendjniharie%20rond%201.png</image:loc><image:caption>Soraya Koendjniharie rond 1</image:caption><image:title>Soraya Koendjniharie rond 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/van%20der%20Hilst%20Communicatie%20C%20opleiding%201.png</image:loc><image:caption>van der Hilst Communicatie C opleiding 1</image:caption><image:title>van der Hilst Communicatie C opleiding 1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-praktische-tips-die-je-kunt-toepassen-in-jouw-werkomgeving</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/opinieblog-tijd-voor-een-nieuwe-socialmediastrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord-lisette-kaptein</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20Senior%20adviseur%20Trends%20en%20Ontwikkeling.png</image:loc><image:caption>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:caption><image:title>Lisette Kaptein Senior adviseur Trends en Ontwikkeling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/lamp%20die%20straalt-idee.png</image:loc><image:caption>lamp die straalt-idee</image:caption><image:title>lamp die straalt-idee</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/radars%20die%20in%20beweging%20komen.jpeg</image:loc><image:caption>radars die in beweging komen</image:caption><image:title>radars die in beweging komen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/empathie-in-de-hoofdrol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20Juni%202019/Marjan%20Swart%20Van%20der%20Hilst%20Communicatie%20blog.jpg</image:loc><image:caption>Marjan Swart Van der Hilst Communicatie blog</image:caption><image:title>Marjan Swart Van der Hilst Communicatie blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/chris-mulder</loc><lastmod>2026-02-24</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-iacobien-riezebosch</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Iacobien%20Riezebosch_Blogpagina.png</image:loc><image:caption>Docent Iacobien Riezebosch_Blogpagina</image:caption><image:title>Docent Iacobien Riezebosch_Blogpagina</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/edi-van-gelder</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/strategische-communicatie-begint-niet-bij-een-titel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-05-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-vragen-stellen-en-weggaan-naar-vragen-stellen-en-blijven</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/youssef-eddini</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviesvaardigheden-wat-is-dat-precies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20Adviesdriehoek_Peter%20Gons.png</image:loc><image:caption>De Adviesdriehoek_Peter Gons</image:caption><image:title>De Adviesdriehoek_Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/peter-haan</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/manager-bestuurscommunicatie-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Pieter%20Bas%20Simons%20.jpeg</image:loc><image:caption>Pieter Bas Simons </image:caption><image:title>Pieter Bas Simons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/borre-benjamins</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/laat-je-niet-tegenhouden-jaag-je-dromen-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Tim.jpg</image:loc><image:caption>Foto Tim</image:caption><image:title>Foto Tim</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/problemen-die-zijn-juist-interessant-hoe-de-methode-dilemmalogica-in-je-voordeel-werkt</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja.jpg</image:loc><image:caption>Guido Rijnja</image:caption><image:title>Guido Rijnja</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/bereik-ook-de-bedachtzame-veranderaars</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-echte-winst-zit-in-luisteren-vragen-stellen-en-aanwezig-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Overheidscommunicatie%20voor%20professionals.jpg</image:loc><image:caption>Boek Overheidscommunicatie voor professionals</image:caption><image:title>Boek Overheidscommunicatie voor professionals</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-jij-je-als-commprof-moet-verdiepen-in-chatgpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Robot%20achter%20de%20computer%20Chat%20AI.jpeg</image:loc><image:caption>Robot achter de computer Chat AI</image:caption><image:title>Robot achter de computer Chat AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/digitale-toegankelijkheid-communiceren-voor-iedereen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Toetsenbord%20met%20icoontjes%20rolstoel%2c%20symbool%20voor%20gehoorbeperking%2c%20symbool%20voor%20blinden%20en%20slechtzienden.jpeg</image:loc><image:caption>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:caption><image:title>Toetsenbord met icoontjes rolstoel, symbool voor gehoorbeperking, symbool voor blinden en slechtzienden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/ernst-moeksis-denk-bij-crisiscommunicatie-aan-sos</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%204.jpg</image:loc><image:caption>Ernst 4</image:caption><image:title>Ernst 4</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waar-de-doelgroep-is-daar-moet-ik-zijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Feb-14-2025-09-04-05-6837-AM.jpg</image:loc><image:caption>1-Feb-14-2025-09-04-05-6837-AM</image:caption><image:title>1-Feb-14-2025-09-04-05-6837-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yoni%20.jpg</image:loc><image:caption>Yoni </image:caption><image:title>Yoni </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Erik%20Sloots%20Senior%20Communicatieadviseur%20over%20diversiteit%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:caption><image:title>Erik Sloots Senior Communicatieadviseur over diversiteit (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/contentcreatie-als-spel</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omv-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-bmw-hoeft-niet-altijd.-soms-is-een-toyota-aygo-ook-goed-genoeg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Jan-14-2025-12-54-13-6063-PM.jpg</image:loc><image:caption>1-Jan-14-2025-12-54-13-6063-PM</image:caption><image:title>1-Jan-14-2025-12-54-13-6063-PM</image:title></image:image><lastmod>2025-07-07</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/coaching</loc><lastmod>2025-10-06</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisa-kortekaas</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hulp-bij-organisatieverandering-vanuit-de-gedragspsychologie-met-gert-slob-van-den-akker</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Huib%20Koeleman%20IMG_8561.jpg</image:loc><image:caption>Huib Koeleman IMG_8561</image:caption><image:title>Huib Koeleman IMG_8561</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-3</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/skye-van-gooswilligen</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-interne-communicatie-bij-verandering</loc><lastmod>2026-01-06</lastmod></url><url><loc>https://www.hilst.nl/klantcase-tu-competentie-ontwikkelingstraject</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Banner%20Marjan.svg</image:loc><image:caption>Banner Marjan</image:caption><image:title>Banner Marjan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Logo%20TU%20Delft%2c%20vlag%20van%20prometheus.jpeg</image:loc><image:caption>Logo TU Delft, vlag van prometheus</image:caption><image:title>Logo TU Delft, vlag van prometheus</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%202.svg</image:loc><image:caption>TU Delft Klantcase 2</image:caption><image:title>TU Delft Klantcase 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TU%20Delft%20Klantcase%20(500%20x%20350%20px).svg</image:loc><image:caption>TU Delft Klantcase (500 x 350 px)</image:caption><image:title>TU Delft Klantcase (500 x 350 px)</image:title></image:image><lastmod>2022-06-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/museummensen-spreken-overal-dezelfde-museumtaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><lastmod>2026-06-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-commpas-maak-je-als-het-ware-een-foto-van-jezelf-als-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Commpas%20methode%20uitgelegd%20door%20Marcel%20Smits.jpg</image:loc><image:caption>Commpas methode uitgelegd door Marcel Smits</image:caption><image:title>Commpas methode uitgelegd door Marcel Smits</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/met-communicatie-en-empathie-een-brug-slaan-tussen-verschillende-doelgroepen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Esther%20Durekamp-website.jpeg</image:loc><image:caption>Esther Durekamp-website</image:caption><image:title>Esther Durekamp-website</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/favoriete-flexwerkplekken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Flexwerkplek.png</image:loc><image:caption>Flexwerkplek</image:caption><image:title>Flexwerkplek</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/DOWNLOADS%20ADVENTSKALENDER/Favoriete%20Flexwerkplekken%20voor%20commprofs_TIP%207_Infographic%20(1).png</image:loc><image:caption>Favoriete Flexwerkplekken voor commprofs_TIP 7_Infographic (1)</image:caption><image:title>Favoriete Flexwerkplekken voor commprofs_TIP 7_Infographic (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-taal-van-empathie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/PatriciaMiks_Commprof.png</image:loc><image:caption>PatriciaMiks_Commprof</image:caption><image:title>PatriciaMiks_Commprof</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/ment-kuiper</loc><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-begeleider-van-militaire-straaljagers-naar-woordvoerder-in-de-geestelijke-gezondheidszorg</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Wouter%20van%20Halen%20-%20Eelman.png</image:loc><image:caption>Wouter van Halen - Eelman</image:caption><image:title>Wouter van Halen - Eelman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/incompany</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Samenwerken.jpeg</image:loc><image:caption>Samenwerken</image:caption><image:title>Samenwerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/samenwerken%20in%20team.jpeg</image:loc><image:caption>samenwerken in team</image:caption><image:title>samenwerken in team</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/home-blog-list.jpg</image:loc><image:caption>home-blog-list</image:caption><image:title>home-blog-list</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm.jpeg</image:loc><image:caption>Brainstorm</image:caption><image:title>Brainstorm</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Evelyne%20Esveld.jpeg</image:loc><image:caption>Evelyne Esveld</image:caption><image:title>Evelyne Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%202.jpeg</image:loc><image:caption>Brainstorm 2</image:caption><image:title>Brainstorm 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/hybride%20training.png</image:loc><image:caption>hybride training</image:caption><image:title>hybride training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Judht%20van%20den%20Hul.jpeg</image:loc><image:caption>Judht van den Hul</image:caption><image:title>Judht van den Hul</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communiceren%20in%20verschillende%20symbolen.jpeg</image:loc><image:caption>Communiceren in verschillende symbolen</image:caption><image:title>Communiceren in verschillende symbolen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kompas%20liggen%20we%20nog%20op%20koers.jpeg</image:loc><image:caption>Kompas liggen we nog op koers</image:caption><image:title>Kompas liggen we nog op koers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-07-01</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-woordvoerder-frontsoldaat-met-kompas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20woordvoerder%20als%20frontsoldaat.png</image:loc><image:caption>De woordvoerder als frontsoldaat</image:caption><image:title>De woordvoerder als frontsoldaat</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-adviesvaardigheden-niveau-1</loc><lastmod>2026-07-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-kunt-pas-echt-impact-maken-als-je-de-inhoud-begrijpt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpeg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-08-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/marcel-smits-manager-opleiden-staat-stil-bij-een-bijzondere-mijlpaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits_CM.png</image:loc><image:caption>Marcel Smits_CM</image:caption><image:title>Marcel Smits_CM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-communicatieprofessional-b</loc><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/eventmanager-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Melissa%20van%20Rooijen-Van%20Houten.jpeg</image:loc><image:caption>Docent Melissa van Rooijen-Van Houten</image:caption><image:title>Docent Melissa van Rooijen-Van Houten</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-van-ongemakkelijk-gesprek-naar-het-juiste-advies-softskills-in-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Marjan%20Swart.jpg</image:loc><image:caption>Trainer Marjan Swart</image:caption><image:title>Trainer Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatieprofessional-aan-het-woord</loc><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/blog%20en%20interviews.png</image:loc><image:caption>blog en interviews</image:caption><image:title>blog en interviews</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview-2.png</image:loc><image:caption>Interview-2</image:caption><image:title>Interview-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/neem-de-regie-over-jouw-media-interview</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.png</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/echt-naar-elkaar-luisteren-is-bij-veel-organisaties-niet-vanzelfsprekend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Veranderkundige%20Kilian%20.jpeg</image:loc><image:caption>Veranderkundige Kilian </image:caption><image:title>Veranderkundige Kilian </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/evelyne-esveld</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/voor-alle-schrijvers-chatgpt-is-je-nieuwe-beste-vriend</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-gebruiken-communicatieprofessionals-social-media-in-2025-inzichten-en-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inzet%20social%20media%20voor%20zakelijk%20gebruik.jpg</image:loc><image:caption>Inzet social media voor zakelijk gebruik</image:caption><image:title>Inzet social media voor zakelijk gebruik</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/onno-houtschild</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/zo-bevorder-jij-als-communicatieadviseur-diversiteit-gelijkheid-en-inclusie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Diversiteit%20zichtbare%20en%20onzichtbare%20kenmerken.png</image:loc><image:caption>Diversiteit zichtbare en onzichtbare kenmerken</image:caption><image:title>Diversiteit zichtbare en onzichtbare kenmerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boeken%20over%20inclusieve%20communicatie.png</image:loc><image:caption>Boeken over inclusieve communicatie</image:caption><image:title>Boeken over inclusieve communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/crisiscommunicatie-als-meningen-zich-sneller-vormen-dan-feiten</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Tom%20Compaijen-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Tom Compaijen- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara%20Mulder-%20Trainer%20Crisiscommunicatie%20en%20reputatie.jpg</image:loc><image:caption>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:caption><image:title>Barbara Mulder- Trainer Crisiscommunicatie en reputatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20Meilink%20mentor%20van%20de%20Basisopleiding%20Woordvoerder%20(500%20x%20300%20px).jpg</image:loc><image:caption>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:caption><image:title>Inge Meilink mentor van de Basisopleiding Woordvoerder (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-04-02</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/6-argumenten-om-opleidingsbudget-vrij-te-krijgen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Opleidingsbudget%20blog%206%20argumenten_WS.png</image:loc><image:caption>Opleidingsbudget blog 6 argumenten_WS</image:caption><image:title>Opleidingsbudget blog 6 argumenten_WS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/luister-naar-me</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/roosmarijn-busch</loc><lastmod>2022-03-10</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/in-gesprek-met-reint-jan-renes-over-gedrag-communicatie-en-klimaat</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Senior%20communicatieadviseur%20Anneke%20Naafs%20naast%20citaat%20over%20nieuwsgierige%20en%20moedige%20communicatie..jpg</image:loc><image:caption>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:caption><image:title>Senior communicatieadviseur Anneke Naafs naast citaat over nieuwsgierige en moedige communicatie.</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boek%20Reint%20Jan%20Renes%20en%20Helga%20van%20Leur.jpg</image:loc><image:caption>Boek Reint Jan Renes en Helga van Leur</image:caption><image:title>Boek Reint Jan Renes en Helga van Leur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interview%20Reint%20Jan%20over%20gedragsverandering.jpg</image:loc><image:caption>Interview Reint Jan over gedragsverandering</image:caption><image:title>Interview Reint Jan over gedragsverandering</image:title></image:image><lastmod>2026-05-13</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/bregittha-nuyten</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ron%20van%20der%20Jagt.jpg</image:loc><image:caption>Ron van der Jagt</image:caption><image:title>Ron van der Jagt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Maj-Britt%20van%20Raalte%20Teamwork-1.jpg</image:loc><image:caption>Maj-Britt van Raalte Teamwork-1</image:caption><image:title>Maj-Britt van Raalte Teamwork-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1-Oct-09-2024-09-22-51-7335-AM.jpg</image:loc><image:caption>1-Oct-09-2024-09-22-51-7335-AM</image:caption><image:title>1-Oct-09-2024-09-22-51-7335-AM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20Esther%20Durenkamp%20(1).jpg</image:loc><image:caption>Vooruitkijken met Esther Durenkamp (1)</image:caption><image:title>Vooruitkijken met Esther Durenkamp (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Guido%20Rijnja%20over%20communicatiebeleid.png</image:loc><image:caption>Guido Rijnja over communicatiebeleid</image:caption><image:title>Guido Rijnja over communicatiebeleid</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-1.jpg</image:loc><image:caption>Carolien Schoenmakers-1</image:caption><image:title>Carolien Schoenmakers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruit%20kijken.jpg</image:loc><image:caption>Vooruit kijken</image:caption><image:title>Vooruit kijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-10.jpg</image:loc><image:caption>foto-10</image:caption><image:title>foto-10</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website_graffiti_formatted.png</image:loc><image:caption>website_graffiti_formatted</image:caption><image:title>website_graffiti_formatted</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Henk%20en%20Joke%20van%20der%20Hilst.jpg</image:loc><image:caption>Henk en Joke van der Hilst</image:caption><image:title>Henk en Joke van der Hilst</image:title></image:image><lastmod>2025-07-30</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/over-welke-vaardigheden-moet-een-adviseur-beschikken</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/historisch-besef-het-clubgevoel-en-de-invloed-van-aanpalende-vakgebieden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur</image:caption><image:title>Folkert Reith Ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-senior-communicatieprofessional-c</loc><lastmod>2026-08-11</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/opleiding-innovatie-in-communicatie</loc><lastmod>2026-09-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/charlotte-matthes</loc><lastmod>2026-05-27</lastmod></url><url><loc>https://www.hilst.nl/brochure-opleiding-communicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO_Instelling.jpg</image:loc><image:caption>CRKBO_Instelling</image:caption><image:title>CRKBO_Instelling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/transparent%20background.png</image:loc><image:caption>transparent background</image:caption><image:title>transparent background</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Scherm%C2%ADafbeelding%202026-03-12%20om%2015.09.28.png</image:loc><image:caption>Scherm­afbeelding 2026-03-12 om 15.09.28</image:caption><image:title>Scherm­afbeelding 2026-03-12 om 15.09.28</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Email-handtekening/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Van_der_Hilst_Deelnemers%20samenwerken-Foto%20bovenaan%20voor%20banner.jpg</image:loc><image:caption>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:caption><image:title>Van_der_Hilst_Deelnemers samenwerken-Foto bovenaan voor banner</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Cedeo%20Open%20opleidingen.png</image:loc><image:caption>Cedeo Open opleidingen</image:caption><image:title>Cedeo Open opleidingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/12.%20B-%20Brochure%20Landingspagina/Deelnemers%20samenwerken%202%20(groeien%20in%20je%20rol).jpg</image:loc><image:caption>Deelnemers samenwerken 2 (groeien in je rol)</image:caption><image:title>Deelnemers samenwerken 2 (groeien in je rol)</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/toekomstige-communicatieberoepen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/carolien-schoenmakers</loc><lastmod>2024-12-03</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inschrijven-voor-de-a-opleiding-twijfel-je-nog-lees-dit-dan-even</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Lisette%20Kaptein.png</image:loc><image:caption>Lisette Kaptein</image:caption><image:title>Lisette Kaptein</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yvonne%20Meijer.jpg</image:loc><image:caption>Yvonne Meijer</image:caption><image:title>Yvonne Meijer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Illustratie%20van%20een%20enthousiaste%20communicatiemedewerker%20achter%20een%20laptop%2c%20omringd%20door%20e-mails%2c%20chatballonnen%20en%20een%20koffiebeker.%20Er%20staan%20twee%20tekstballonnen%20met%20vinkjes%20Je%20houdt%20van%20afwisseling.jpg</image:loc><image:caption>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:caption><image:title>Illustratie van een enthousiaste communicatiemedewerker achter een laptop, omringd door e-mails, chatballonnen en een koffiebeker. Er staan twee tekstballonnen met vinkjes Je houdt van afwisseling</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Danet%20van%20der%20Maarel_square_blue_2025.png</image:loc><image:caption>Danet van der Maarel_square_blue_2025</image:caption><image:title>Danet van der Maarel_square_blue_2025</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/mark-van-vuuren</loc><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/kirsten-jassies</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hybride-werken-working-apart-together</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Hybride%20werken.jpeg</image:loc><image:caption>Hybride werken</image:caption><image:title>Hybride werken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Boekentips%20Interne%20communicatie.jpg</image:loc><image:caption>Boekentips Interne communicatie</image:caption><image:title>Boekentips Interne communicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Huib%20Koeleman.jpg</image:loc><image:caption>Trainer en auteur Huib Koeleman</image:caption><image:title>Trainer en auteur Huib Koeleman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/verandercommunicatie-in-de-praktijk-bij-gemeente-den-haag</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.37.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.37</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.37</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/inzichten%20van%20vakexperts.jpg</image:loc><image:caption>inzichten van vakexperts</image:caption><image:title>inzichten van vakexperts</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins%20en%20Leonie%20Otto%20over%20verandercommunicatie%20(500%20x%20300%20px)%20(1).jpg</image:loc><image:caption>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:caption><image:title>Borre Benjamins en Leonie Otto over verandercommunicatie (500 x 300 px) (1)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Verandercommunicatie-1.jpg</image:loc><image:caption>Verandercommunicatie-1</image:caption><image:title>Verandercommunicatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inspirerende%20praktijkverhalen.png</image:loc><image:caption>Inspirerende praktijkverhalen</image:caption><image:title>Inspirerende praktijkverhalen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/praktische%20tips.png</image:loc><image:caption>praktische tips</image:caption><image:title>praktische tips</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202024-01-15%20om%2016.28.08.png</image:loc><image:caption>Scherm­afbeelding 2024-01-15 om 16.28.08</image:caption><image:title>Scherm­afbeelding 2024-01-15 om 16.28.08</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20commprof%20Lisa%20Kortekaas%20(1).jpg</image:loc><image:caption>Docent en commprof Lisa Kortekaas (1)</image:caption><image:title>Docent en commprof Lisa Kortekaas (1)</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/youssef-eddini-geef-zelf-sturing-aan-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini_Communicatieprofessional.jpg</image:loc><image:caption>Youssef Eddini_Communicatieprofessional</image:caption><image:title>Youssef Eddini_Communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/uitdagende-communicatierol-binnen-en-buiten-de-muren-van-de-forensische-zorg</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ypie%20Veenstra.jpeg</image:loc><image:caption>Ypie Veenstra</image:caption><image:title>Ypie Veenstra</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/denieuwsgierigecommunicatieprofessional</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Communicatiemix%20augustus%202019/Trienke%20Damstra_Interview.jpg</image:loc><image:caption>Trienke Damstra_Interview</image:caption><image:title>Trienke Damstra_Interview</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/een-communicatieduwtje-in-de-goede-richting-met-liza-luesink</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Liza%20Luesink.jpeg</image:loc><image:caption>Docent Liza Luesink</image:caption><image:title>Docent Liza Luesink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/paul-van-lange</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-x-factor-naming-en-shaming-als-dagelijkse-kost</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Like%20or%20Dislike%20met%20duimpies%20omhoog%20en%20omlaag%20column%20over%20de%20inzet%20van%20social%20media.jpg</image:loc><image:caption>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:caption><image:title>Like or Dislike met duimpies omhoog en omlaag column over de inzet van social media</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/effectief-adviseren-is-schakelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/gidion-peters</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-in-positie-komen-als-strategisch-adviseur</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/irene-koel</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/adviseren-gaat-in-essentie-over-echt-luisteren-naar-jezelf-en-naar-de-ander</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/ontwikkeladvies</loc><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/compas.png</image:loc><image:caption>compas</image:caption><image:title>compas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/rocket.png</image:loc><image:caption>rocket</image:caption><image:title>rocket</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/questionmark.png</image:loc><image:caption>questionmark</image:caption><image:title>questionmark</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette.jpeg</image:loc><image:caption>Lisette</image:caption><image:title>Lisette</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kopie%20van%20Beelden%20social%20posts%20februari%20(500%20x%20500%20px)%20(4).jpg</image:loc><image:caption>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:caption><image:title>Kopie van Beelden social posts februari (500 x 500 px) (4)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/icons/phone.png</image:loc><image:caption>phone</image:caption><image:title>phone</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2024-03-07</lastmod></url><url><loc>https://www.hilst.nl/ai-in-communicatie-gids-voor-communicatieprofessionals</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4/medium.jpg</video:thumbnail_loc><video:title>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:title><video:description>Waarom Lisette de AI in communicatie gids heeft gemaakt</video:description><video:content_loc>https://www.hilst.nl/hubfs/ai-in-communicatie-gids-voor-communicatieprofessionals/Waarom%20Lisette%20de%20AI%20in%20communicatie%20gids%20heeft%20gemaakt.mp4</video:content_loc><video:duration>23</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Afvinken%20op%20een%20checklist.jpg</image:loc><image:caption>Afvinken op een checklist</image:caption><image:title>Afvinken op een checklist</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg%20productie_MMM%20labels_Rens%20van%20der%20Voort.jpg</image:loc><image:caption>Cyborg productie_MMM labels_Rens van der Voort</image:caption><image:title>Cyborg productie_MMM labels_Rens van der Voort</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Moreel%20kompas%20bij%20AI.jpg</image:loc><image:caption>Moreel kompas bij AI</image:caption><image:title>Moreel kompas bij AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hand%20van%20docent%20Lisette%20Kaptein%20wijst%20naar%20een%20post-it%20met%20het%20woord%20AI.jpg</image:loc><image:caption>Hand van docent Lisette Kaptein wijst naar een post-it met het woord AI</image:caption><image:title>Hand van docent Lisette Kaptein wijst naar een post-it met het woord AI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Brainstorm%20over%20AI-Tools.%20Deelnemers%20aan%20tafel.jpg</image:loc><image:caption>Brainstorm over AI-Tools. Deelnemers aan tafel</image:caption><image:title>Brainstorm over AI-Tools. Deelnemers aan tafel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisette%20Kaptein%20in%20klaslokaal%20uitleg%20over%20AI%20en%20de%20diverse%20rollen%20van%20mens%20en%20machine.jpg</image:loc><image:caption>Docent Lisette Kaptein in klaslokaal uitleg over AI en de diverse rollen van mens en machine</image:caption><image:title>Docent Lisette Kaptein in klaslokaal uitleg over AI en de diverse rollen van mens en machine</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cheat%20Sheet%20AI%20in%20jouw%20communicatiepraktijk.jpg</image:loc><image:caption>Cheat Sheet AI in jouw communicatiepraktijk</image:caption><image:title>Cheat Sheet AI in jouw communicatiepraktijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20bij%20Creatief.jpg</image:loc><image:caption>Afbeelding bij Creatief</image:caption><image:title>Afbeelding bij Creatief</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20VR%20bril%20en%20laptop.jpg</image:loc><image:caption>Vrouw met VR-bril wijst in de lucht terwijl ze aan een bureau met laptop zit in een moderne kantoorruimte.</image:caption><image:title>Vrouw met VR bril en laptop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20van%20samenwerken%20tijdens%20de%20training.jpg</image:loc><image:caption>Fotos van samenwerken tijdens de training</image:caption><image:title>Fotos van samenwerken tijdens de training</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur-1.jpg</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur-1</image:title></image:image><lastmod>2026-09-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/newsroomen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Newsroom.jpg</image:loc><image:caption>Newsroom</image:caption><image:title>Newsroom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-nemen-over-je-loopbaan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Anna%20van%20Mierlo_Communicatiespecialist%20VWS.jpeg</image:loc><image:caption>Anna van Mierlo_Communicatiespecialist VWS</image:caption><image:title>Anna van Mierlo_Communicatiespecialist VWS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/aandacht-voor-je-cv</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Aandacht%20voor%20je%20CV.png</image:loc><image:caption>Aandacht voor je CV</image:caption><image:title>Aandacht voor je CV</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatief-denken-en-doen-in-communicatie</loc><lastmod>2025-10-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/angela-martens-communicatie-is-het-geven-van-denkkracht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Visie%20op%20het%20vak%202.png</image:loc><image:caption>Visie op het vak 2</image:caption><image:title>Visie op het vak 2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/denkkracht.png</image:loc><image:caption>denkkracht</image:caption><image:title>denkkracht</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Angela%20Martens%20bij%20rechtbank%20gebouw.png</image:loc><image:caption>Angela Martens bij rechtbank gebouw</image:caption><image:title>Angela Martens bij rechtbank gebouw</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/blijf-jezelf-ontwikkelen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Social%20media.png</image:loc><image:caption>Social media</image:caption><image:title>Social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Janny_van_der_Vliet_c6f.jpg</image:loc><image:caption>Janny_van_der_Vliet_c6f</image:caption><image:title>Janny_van_der_Vliet_c6f</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-digitale-toegankelijkheid-transcript</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/vooruitkijken-met-hilke-van-bergen</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4/medium.jpg</video:thumbnail_loc><video:title>EDIT 3.0 Hilke van Bergen - DEF versie</video:title><video:description>EDIT 3.0 Hilke van Bergen - DEF versie</video:description><video:content_loc>https://www.hilst.nl/hubfs/EDIT%203.0%20Hilke%20van%20Bergen%20-%20DEF%20versie.mp4</video:content_loc><video:duration>445</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen-1.jpg</image:loc><image:caption>Hilke van Bergen-1</image:caption><image:title>Hilke van Bergen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-en-gedragsverandering</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maaike-buijsman</loc><lastmod>2024-01-11</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/groeien-in-jouw-strategische-communicatierol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20crisiscommunicatie%20Tom%20Compaijen%2c%20Barbara%20Mulder%20en%20Inge%20Meilink%20met%20tekstballonen%20met%20quote.jpg</image:loc><image:caption>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:caption><image:title>Docenten crisiscommunicatie Tom Compaijen, Barbara Mulder en Inge Meilink met tekstballonen met quote</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Fotos%20Augustus%202023/Marjan%20Swart.png</image:loc><image:caption>Marjan Swart</image:caption><image:title>Marjan Swart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><lastmod>2026-07-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/technologie-complexiteit-en-vertrouwen-de-toekomst-van-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ontwikkelmanager%20_Lisette%20Kaptein.jpeg</image:loc><image:caption>Ontwikkelmanager _Lisette Kaptein</image:caption><image:title>Ontwikkelmanager _Lisette Kaptein</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/pieter-de-jager</loc><lastmod>2026-01-26</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/janny-van-der-vliet</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatie-is-meer-dan-zenden-het-is-luisteren-verbinden-en-handelen-vanuit-wederzijds-begrip</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/2-Apr-01-2025-01-56-45-7943-PM.jpg</image:loc><image:caption>2-Apr-01-2025-01-56-45-7943-PM</image:caption><image:title>2-Apr-01-2025-01-56-45-7943-PM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/inge-van-voornveld</loc><lastmod>2024-12-09</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/lisette-kaptein</loc><lastmod>2025-06-10</lastmod></url><url><loc>https://www.hilst.nl/over-ons</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel-Opleiden.jpeg</image:loc><image:caption>Marcel-Opleiden</image:caption><image:title>Marcel-Opleiden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Prikbord%20met%20hartje%20post-it.png</image:loc><image:caption>Prikbord met hartje post-it</image:caption><image:title>Prikbord met hartje post-it</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Simone%20Dorreboom-%20Directeur.jpeg</image:loc><image:caption>Simone Dorreboom- Directeur</image:caption><image:title>Simone Dorreboom- Directeur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Lisa%20Holdijk.png</image:loc><image:caption>Trainer Lisa Holdijk</image:caption><image:title>Trainer Lisa Holdijk</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hartje%20post-it%20op%20prikbord.png</image:loc><image:caption>Hartje post-it op prikbord</image:caption><image:title>Hartje post-it op prikbord</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette-Ontwikkelmanager.jpeg</image:loc><image:caption>Lisette-Ontwikkelmanager</image:caption><image:title>Lisette-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan-Ontwikkelmanager.jpeg</image:loc><image:caption>Marjan-Ontwikkelmanager</image:caption><image:title>Marjan-Ontwikkelmanager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Docent en trainer Chris Mulder</image:caption><image:title>Docent en trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter-Trainen.jpeg</image:loc><image:caption>Peter-Trainen</image:caption><image:title>Peter-Trainen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nadia-%20Co%C3%B6rdinatie%20en%20organisatie.jpeg</image:loc><image:caption>Nadia- Coördinatie en organisatie</image:caption><image:title>Nadia- Coördinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Camila%20Dorreboom-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Camila Dorreboom-Coordinatie en organisatie</image:caption><image:title>Camila Dorreboom-Coordinatie en organisatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Deelnemer%20in%20actie.jpg</image:loc><image:caption>Deelnemer in actie</image:caption><image:title>Deelnemer in actie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Danet-Coordinatie%20en%20organisatie-1.jpeg</image:loc><image:caption>Danet-Coordinatie en organisatie-1</image:caption><image:title>Danet-Coordinatie en organisatie-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kirsten%20Jassies%20docent%20Inzet%20van%20social%20media.jpg</image:loc><image:caption>Kirsten Jassies docent Inzet van social media</image:caption><image:title>Kirsten Jassies docent Inzet van social media</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Inge%20van%20Tol.png</image:loc><image:caption>Inge van Tol</image:caption><image:title>Inge van Tol</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark van Vuuren</image:caption><image:title>Docent Mark van Vuuren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto-12.jpg</image:loc><image:caption>foto-12</image:caption><image:title>foto-12</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5%20sterren.png</image:loc><image:caption>5 sterren</image:caption><image:title>5 sterren</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith.jpeg</image:loc><image:caption>Folkert Reith</image:caption><image:title>Folkert Reith</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Barbara-Coordinatie%20en%20organisatie.jpeg</image:loc><image:caption>Barbara-Coordinatie en organisatie</image:caption><image:title>Barbara-Coordinatie en organisatie</image:title></image:image><lastmod>2025-09-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marjan-swart</loc><lastmod>2026-06-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/je-hebt-niets-aan-een-communicatiestrategie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Noud%20de%20Greef%20-%20Communicatieadviseur.jpg</image:loc><image:caption>Noud de Greef - Communicatieadviseur</image:caption><image:title>Noud de Greef - Communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler%20en%20Peter.png</image:loc><image:caption>Betteke van Ruler en Peter</image:caption><image:title>Betteke van Ruler en Peter</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-creatiever-schrijven-met-ai</loc><lastmod>2026-06-23</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hoe-ai-je-creativiteit-vergroot-in-plaats-van-vervangt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Cyborg-Samen%20gemaakt%20met%20GENAI.jpg</image:loc><image:caption>Cyborg-Samen gemaakt met GENAI</image:caption><image:title>Cyborg-Samen gemaakt met GENAI</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20AI%20&amp;%20strategische%20content%20Niels%20van%20Laar.jpg</image:loc><image:caption>Trainer AI &amp; strategische content Niels van Laar</image:caption><image:title>Trainer AI &amp; strategische content Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><lastmod>2026-01-12</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/misschien-kun-je-het-allang-maar-wil-je-het-ook-echt-snappen</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Scherm%C2%ADafbeelding%202025-06-16%20om%2016.38.30.png</image:loc><image:caption>Scherm­afbeelding 2025-06-16 om 16.38.30</image:caption><image:title>Scherm­afbeelding 2025-06-16 om 16.38.30</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrolijke%20jonge%20vrouw%20maakt%20een%20rockgebaar%2c%20omringd%20door%20iconen%20die%20diverse%20specialismen%20binnen%20het%20communicatievak%20uitbeelden.%20Van%20woordvoerder%20tot%20communicatiemanager.jpg</image:loc><image:caption>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:caption><image:title>Vrolijke jonge vrouw maakt een rockgebaar, omringd door iconen die diverse specialismen binnen het communicatievak uitbeelden. Van woordvoerder tot communicatiemanager</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-anderen-communicatie-nog-te-vaak-als-uitvoerend-zien-en-hoe-jij-dat-doorbreekt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/strategische-communicatieprofessional-visitekaartje.jpg</image:loc><image:caption>strategische-communicatieprofessional-visitekaartje</image:caption><image:title>strategische-communicatieprofessional-visitekaartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mentor%20Marjan%20Swart%20voor%20de%20klas.jpg</image:loc><image:caption>Mentor Marjan Swart voor de klas</image:caption><image:title>Mentor Marjan Swart voor de klas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Drie%20tekstballonen%20open%20vragen.jpg</image:loc><image:caption>Drie tekstballonen open vragen</image:caption><image:title>Drie tekstballonen open vragen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><lastmod>2026-01-27</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/inclusief-schrijven-is-slimme-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Widget%20toegankelijkheid.png</image:loc><image:caption>Widget toegankelijkheid</image:caption><image:title>Widget toegankelijkheid</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Social%20media%20smileys%20met%20een%20hartje.jpg</image:loc><image:caption>Social media smileys met een hartje</image:caption><image:title>Social media smileys met een hartje</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-zo-vertel-je-jouw-verhaal</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch-1.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch-1</image:caption><image:title>Trainer Roosmarijn Busch-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-maakt-iemand-een-goede-communicatie-adviseur</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Video%20met%20Peter%20Gons%20.jpeg</image:loc><image:caption>Video met Peter Gons </image:caption><image:title>Video met Peter Gons </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vraagtekens%20over%20wat%20iemand%20een%20goede%20adviseur%20maakt.jpeg</image:loc><image:caption>Vraagtekens over wat iemand een goede adviseur maakt</image:caption><image:title>Vraagtekens over wat iemand een goede adviseur maakt</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/contact</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor.png</image:loc><image:caption>Kantoor</image:caption><image:title>Kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kantoor-1.png</image:loc><image:caption>Kantoor-1</image:caption><image:title>Kantoor-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2024-02-28</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-scherp-schrijven-met-ai-jij-bepaalt-ai-helpt</loc><lastmod>2026-06-24</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/reint-jan-renes</loc><lastmod>2024-10-09</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/woordvoering-is-een-vak</loc><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.%20Medewerkers/Fotos/associes%20+%20docenten/Foto%20Helen%20Jochems%20DSC_1241a.jpg</image:loc><image:caption>Foto Helen Jochems DSC_1241a</image:caption><image:title>Foto Helen Jochems DSC_1241a</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ronald%20van%20der%20Aart.jpeg</image:loc><image:caption>Ronald van der Aart</image:caption><image:title>Ronald van der Aart</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini-2.png</image:loc><image:caption>Youssef Eddini-2</image:caption><image:title>Youssef Eddini-2</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/niels-lange</loc><lastmod>2025-07-28</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/regie-houden-op-een-crisis-voor-tijdens-en-na</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/wil-michels</loc><lastmod>2026-09-16</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/van-be-good-and-tell-it-naar-communicatie-als-strategisch-onderdeel-van-organisaties</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Terugkijken.png</image:loc><image:caption>Terugkijken</image:caption><image:title>Terugkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vooruitkijken.png</image:loc><image:caption>Vooruitkijken</image:caption><image:title>Vooruitkijken</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beroepstrots.png</image:loc><image:caption>Beroepstrots</image:caption><image:title>Beroepstrots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Tjalling%20Damming%20en%20Hans%20Dorreboom.jpg</image:loc><image:caption>Tjalling Damming en Hans Dorreboom</image:caption><image:title>Tjalling Damming en Hans Dorreboom</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/8.%20Logo%20divers/hilst-50-jaar-taart.svg</image:loc><image:caption>hilst-50-jaar-taart</image:caption><image:title>hilst-50-jaar-taart</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcast-hoe-ai-jouw-beste-assistent-wordt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast_Paul%20Gremmen.jpeg</image:loc><image:caption>Podcast_Paul Gremmen</image:caption><image:title>Podcast_Paul Gremmen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/AI-CANVA%20gegenereerde%20foto%20van%20vrouw%20achter%20een%20laptop%20met%20haar%20scherm%20open%20met%20AI%20tool%20in%20beeld.jpg</image:loc><image:caption>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:caption><image:title>AI-CANVA gegenereerde foto van vrouw achter een laptop met haar scherm open met AI tool in beeld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/leveringsvoorwaarden</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><lastmod>2026-06-08</lastmod></url><url><loc>https://www.hilst.nl/home-staging</loc><image:image><image:loc>https://www.hilst.nl/hubfs/3.%20Trainen/2.%20Fotos/adviesvaardigheden-gevorderd-1024x666-1.jpg</image:loc><image:caption>adviesvaardigheden-gevorderd-1024x666-1</image:caption><image:title>adviesvaardigheden-gevorderd-1024x666-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/image-2018-04-26-1.jpg</image:loc><image:caption>image-2018-04-26-1</image:caption><image:title>image-2018-04-26-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-idea.png</image:loc><image:caption>focus-idea</image:caption><image:title>focus-idea</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-color.svg</image:loc><image:caption>hilst-color</image:caption><image:title>hilst-color</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg.jpg</image:loc><image:caption>home-bg</image:caption><image:title>home-bg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/contact.png</image:loc><image:caption>contact</image:caption><image:title>contact</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/divider.png</image:loc><image:caption>divider</image:caption><image:title>divider</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/SIMONE.png</image:loc><image:caption>SIMONE</image:caption><image:title>SIMONE</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/WOUTER.png</image:loc><image:caption>WOUTER</image:caption><image:title>WOUTER</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CC%203.%20Templates/Hilst%20Medewerkers/CASPER.png</image:loc><image:caption>CASPER</image:caption><image:title>CASPER</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Crossmediaal%20schrijven.jpg</image:loc><image:caption>Crossmediaal schrijven</image:caption><image:title>Crossmediaal schrijven</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/map-marker.png</image:loc><image:caption>map-marker</image:caption><image:title>map-marker</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/time.png</image:loc><image:caption>time</image:caption><image:title>time</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/home-bg-1.jpg</image:loc><image:caption>home-bg-1</image:caption><image:title>home-bg-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/client-1.png</image:loc><image:caption>client-1</image:caption><image:title>client-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/calendar.png</image:loc><image:caption>calendar</image:caption><image:title>calendar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/up-arrow.png</image:loc><image:caption>up-arrow</image:caption><image:title>up-arrow</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/hilst-white.svg</image:loc><image:caption>hilst-white</image:caption><image:title>hilst-white</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/7.%20Fotos%20diversen/SNI_4929.jpg</image:loc><image:caption>SNI_4929</image:caption><image:title>SNI_4929</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/image-1.jpg</image:loc><image:caption>image-1</image:caption><image:title>image-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/signature.png</image:loc><image:caption>signature</image:caption><image:title>signature</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mpull%20Hilst%20Theme/images/focus-time.png</image:loc><image:caption>focus-time</image:caption><image:title>focus-time</image:title></image:image><lastmod>2017-12-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/communicatiedoelen-behalen-dankzij-bewustzijnsontwikkeling</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/welk-communicatiemodel-is-perfect-voor-jouw-communicatievraagstuk</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20bij%20verandering.jpeg</image:loc><image:caption>Interne Communicatie bij verandering</image:caption><image:title>Interne Communicatie bij verandering</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20ontwikkeladviseur.png</image:loc><image:caption>Lisette Kaptein ontwikkeladviseur</image:caption><image:title>Lisette Kaptein ontwikkeladviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Interne%20Communicatie%20strategie%C3%ABn%2c%20methoden%20en%20rollen.jpg</image:loc><image:caption>Interne Communicatie strategieën, methoden en rollen</image:caption><image:title>Interne Communicatie strategieën, methoden en rollen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/maartje-snellen</loc><lastmod>2023-12-04</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/corine-hoppenbrouwers</loc><lastmod>2025-11-10</lastmod></url><url><loc>https://www.hilst.nl/jubileumpagina/interview-mark-van-der-roer-ministerie-vws</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4/medium.jpg</video:thumbnail_loc><video:title>Vooruitkijken met docent Huib Koeleman</video:title><video:description>Het 50-jarig bestaan van Van der Hilst is een goede aanleiding om met verschillende vakgenoten stil te staan bij ons vak. Welke ontwikkeling hebben ons vak en communicatiecollega’s in de loop der jaren doorgemaakt? Wat zijn actuele uitdagingen? En waar gaat het met het vak naartoe?  In een wereld waar hybride werken en digitalisering de norm zijn, verandert het vak van interne communicatie snel. Docent Huib Koeleman deelt in dit interview zijn visie op de toekomst:</video:description><video:content_loc>https://www.hilst.nl/hubfs/Vooruitkijken%20met%20docent%20Huib%20Koeleman.mp4</video:content_loc><video:duration>572</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Edit%20V3%20Hugo%20Dittmar.mp4/medium.jpg</video:thumbnail_loc><video:title>Edit V3 Hugo Dittmar</video:title><video:description>Edit V3 Hugo Dittmar</video:description><video:content_loc>https://www.hilst.nl/hubfs/Edit%20V3%20Hugo%20Dittmar.mp4</video:content_loc><video:duration>700</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Carolien%20Schoenmakers.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Carolien Schoenmakers</video:title><video:description>V3 - Carolien Schoenmakers</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Carolien%20Schoenmakers.mp4</video:content_loc><video:duration>719</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4/medium.jpg</video:thumbnail_loc><video:title>V3 - Sarah Muñoz Grootveld</video:title><video:description>V3 - Sarah Muñoz Grootveld</video:description><video:content_loc>https://www.hilst.nl/hubfs/V3%20-%20Sarah%20Mu%C3%B1oz%20Grootveld.mp4</video:content_loc><video:duration>506</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Sarah%20Mu%C3%B1oz%20Grootveld.jpg</image:loc><image:caption>Sarah Muñoz Grootveld</image:caption><image:title>Sarah Muñoz Grootveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers.jpg</image:loc><image:caption>Carolien Schoenmakers</image:caption><image:title>Carolien Schoenmakers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/foto%20ministerie%20VWSKick%20Smeets.jpg</image:loc><image:caption>foto ministerie VWSKick Smeets</image:caption><image:title>foto ministerie VWSKick Smeets</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/backdrop.png</image:loc><image:caption>backdrop</image:caption><image:title>backdrop</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/trainer-aan-het-woord-chris-mulder</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Nynke%20Sikkema%20Trainer.jpeg</image:loc><image:caption>Nynke Sikkema Trainer</image:caption><image:title>Nynke Sikkema Trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Chris%20Mulder.jpg</image:loc><image:caption>Trainer Chris Mulder</image:caption><image:title>Trainer Chris Mulder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Edi%20van%20Gelder%20quote%20(500%20x%20350%20px).jpeg</image:loc><image:caption>Trainer Edi van Gelder quote (500 x 350 px)</image:caption><image:title>Trainer Edi van Gelder quote (500 x 350 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20adviesvaardigheden%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer adviesvaardigheden Maaike Buijsman</image:caption><image:title>Trainer adviesvaardigheden Maaike Buijsman</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/waarom-innoveren-een-must-is</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Saskia%20van%20Duyne%2c%20senior%20communicatieadviseur%20bij%20ministerie%20van%20Financi%C3%ABn.%20Ze%20heeft%20halflang%20bruin%20haar%20in%20lichtgele%20blouse%20lacht%2c%20naast%20citaat%20Je%20kunt%20pas%20echt%20impact%20maken%20als%20je%20de%20inhoud%20begr.jpg</image:loc><image:caption>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:caption><image:title>Saskia van Duyne, senior communicatieadviseur bij ministerie van Financiën. Ze heeft halflang bruin haar in lichtgele blouse lacht, naast citaat Je kunt pas echt impact maken als je de inhoud begr</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20in%20okergele%20jas%20met%20koffiebeker%20glimlacht%2c%20omringd%20door%20illustraties%20van%20marketing%2c%20contentplanning%20en%20thuiswerken.jpg</image:loc><image:caption>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:caption><image:title>Vrouw in okergele jas met koffiebeker glimlacht, omringd door illustraties van marketing, contentplanning en thuiswerken</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/huib-koeleman</loc><lastmod>2021-12-13</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/met-een-goede-voorbereiding-komt-een-crisis-nooit-meer-onverwacht</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Insta%20post%20Sr.%20Woordvoerder%20najaar%202023.jpg</image:loc><image:caption>Insta post Sr. Woordvoerder najaar 2023</image:caption><image:title>Insta post Sr. Woordvoerder najaar 2023</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/crisis%20dobbelstenen-1.jpeg</image:loc><image:caption>crisis dobbelstenen-1</image:caption><image:title>crisis dobbelstenen-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Foto%20Sr.%20Woordvoerder.jpg</image:loc><image:caption>Foto Sr. Woordvoerder</image:caption><image:title>Foto Sr. Woordvoerder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Dominostenen%20die%20vallen%20en%20worden%20tegengehouden.jpg</image:loc><image:caption>Dominostenen die vallen en worden tegengehouden</image:caption><image:title>Dominostenen die vallen en worden tegengehouden</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Ontspannen%20op%20kantoor.jpg</image:loc><image:caption>Ontspannen op kantoor</image:caption><image:title>Ontspannen op kantoor</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/5.%20Communicatiemix/Woordvoerder%20in%20gesprek%20met%20journalist.jpg</image:loc><image:caption>Woordvoerder in gesprek met journalist</image:caption><image:title>Woordvoerder in gesprek met journalist</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/durf-te-denken-in-dilemmas</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/twijfel.png</image:loc><image:caption>twijfel</image:caption><image:title>twijfel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docenten%20en%20auteurs%20Guido%20Rijnja%20en%20Corine%20Hoppenbrouwers-1.jpg</image:loc><image:caption>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:caption><image:title>Docenten en auteurs Guido Rijnja en Corine Hoppenbrouwers-1</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/mark-van-vuuren-stel-een-vraag</loc><video:video><video:thumbnail_loc>https://3938903.fs1.hubspotusercontent-eu1.net/hubfs/3938903/Janny%20HD1080%20met%20ondertiteling.mp4/medium.jpg</video:thumbnail_loc><video:title>Janny HD1080 met ondertiteling</video:title><video:description>Janny HD1080 met ondertiteling</video:description><video:content_loc>https://www.hilst.nl/hubfs/Janny%20HD1080%20met%20ondertiteling.mp4</video:content_loc><video:duration>460</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%202021_logo%20vierkant_RGB.png</image:loc><image:caption>Van der Hilst 2021_logo vierkant_RGB</image:caption><image:title>Van der Hilst 2021_logo vierkant_RGB</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Yanny%201.jpg</image:loc><image:caption>Yanny 1</image:caption><image:title>Yanny 1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2026-08-31</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/omgevingsbewustzijn</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Afbeelding%20Blog%20Lilian%20van%20Zandbrink.png</image:loc><image:caption>Afbeelding Blog Lilian van Zandbrink</image:caption><image:title>Afbeelding Blog Lilian van Zandbrink</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20trots.png</image:loc><image:caption>De kracht van trots</image:caption><image:title>De kracht van trots</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisette%20Kaptein%20trainer%20met%20post-it%20met%20communicatiemodellen.png</image:loc><image:caption>Lisette Kaptein trainer met post-it met communicatiemodellen</image:caption><image:title>Lisette Kaptein trainer met post-it met communicatiemodellen</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/stevig-in-je-rol</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Stevig%20in%20je%20rol-INSTA.png</image:loc><image:caption>Stevig in je rol-INSTA</image:caption><image:title>Stevig in je rol-INSTA</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Blog%20GROW%20Model.png</image:loc><image:caption>Blog GROW Model</image:caption><image:title>Blog GROW Model</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Peter%20Gons.png</image:loc><image:caption>Peter Gons</image:caption><image:title>Peter Gons</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><lastmod>2025-11-20</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/marije-mens</loc><lastmod>2024-12-04</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/essay-beroepstrots-betteke-van-ruler</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Essay%20Beroepstrots-%20Betteke%20van%20Ruler%20maart%202024.png</image:loc><image:caption>Essay Beroepstrots- Betteke van Ruler maart 2024</image:caption><image:title>Essay Beroepstrots- Betteke van Ruler maart 2024</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.jpg</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Betteke%20van%20Ruler.png</image:loc><image:caption>Betteke van Ruler</image:caption><image:title>Betteke van Ruler</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/grote-woorden-in-de-hashtag-metoo-discussie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Afbeelding%20potloden%20en%20quote%20Huib%20Koeleman%20De%20rol%20van%20communicatieadviseurs%20in%20het%20bevorderen%20van%20diversiteit%2c%20gelijkheid%20en%20inclusie.jpg</image:loc><image:caption>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:caption><image:title>Afbeelding potloden en quote Huib Koeleman De rol van communicatieadviseurs in het bevorderen van diversiteit, gelijkheid en inclusie</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Mobiel%20in%20de%20hand%20vrouw%20met%20blauwe%20nagels%20en%20gele%20jas.jpg</image:loc><image:caption>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:caption><image:title>Mobiel in de hand vrouw met blauwe nagels en gele jas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vera%20de%20Witte.jpg</image:loc><image:caption>Vera de Witte</image:caption><image:title>Vera de Witte</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Quotes%20over%20grensoverschrijdend%20gedrag%20(500%20x%20300%20px).jpg</image:loc><image:caption>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:caption><image:title>Quotes over grensoverschrijdend gedrag (500 x 300 px)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lisa%20Holdijk%20foto_met_quote%20over%20kritisch%20kijken%20naar%20de%20woorden%20die%20je%20gebruikt%20als%20communicatieprofessional.jpg</image:loc><image:caption>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:caption><image:title>Lisa Holdijk foto_met_quote over kritisch kijken naar de woorden die je gebruikt als communicatieprofessional</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/wat-overheidscommunicatie-boeiend-%C3%A9n-complex-maakt</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/communicatieprofessional%20over%20de%20breedte%20van%20het%20communicatievak%20in%20de%20B%20opleiding.jpg</image:loc><image:caption>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:caption><image:title>communicatieprofessional over de breedte van het communicatievak in de B opleiding</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%203%20Comprof%20aan%20het%20woord%20Miranda.png</image:loc><image:caption>Beeld 3 Comprof aan het woord Miranda</image:caption><image:title>Beeld 3 Comprof aan het woord Miranda</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20auteur%20Lisa%20Holdijk%20.jpg</image:loc><image:caption>Trainer en auteur Lisa Holdijk </image:caption><image:title>Trainer en auteur Lisa Holdijk </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Communicatieprofessional%20Zoia%20Necheporenko-%20indrukwekkend%20portfolio%2c%20sprak%20Nederlands%2c%20maar%20toch%20afgewezen.jpg</image:loc><image:caption>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:caption><image:title>Communicatieprofessional Zoia Necheporenko- indrukwekkend portfolio, sprak Nederlands, maar toch afgewezen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Beeld%202%20Artikel%20overheidscommunicatie.png</image:loc><image:caption>Beeld 2 Artikel overheidscommunicatie</image:caption><image:title>Beeld 2 Artikel overheidscommunicatie</image:title></image:image><lastmod>2026-08-25</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/podcasten...-maar-hoe-dan</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20microfoon.png</image:loc><image:caption>Podcast microfoon</image:caption><image:title>Podcast microfoon</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/mijzelf-ontwikkelen/training-crisiscommunicatie-en-reputatie</loc><lastmod>2026-07-31</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/vera-de-witte</loc><lastmod>2024-02-19</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers/jaap-de-bruijn</loc><lastmod>2026-01-08</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/de-waarde-van-weerstand</loc><image:image><image:loc>https://www.hilst.nl/hubfs/2%20ballon%20als%20symbool%20voor%20situationeel%20adviseren%20Boze%20rode%20ballon%20bij%20Adviesgesprek%20A%2c%20blije%20gele%20ballon%20bij%20Adviesgesprek%20B.jpg</image:loc><image:caption>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:caption><image:title>2 ballon als symbool voor situationeel adviseren Boze rode ballon bij Adviesgesprek A, blije gele ballon bij Adviesgesprek B</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Adviesvaardigheden%20Peter%20Gons-1.jpg</image:loc><image:caption>Trainer Adviesvaardigheden Peter Gons-1</image:caption><image:title>Trainer Adviesvaardigheden Peter Gons-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Portret%20YM.jpg</image:loc><image:caption>Portret YM</image:caption><image:title>Portret YM</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20krabt%20verward%20op%20zijn%20hoofd%20bij%20de%20vraag%20je%20voelt%20weerstand%20bij%20je%20gesprekspartner%2c%20wat%20nu.jpg</image:loc><image:caption>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:caption><image:title>Man krabt verward op zijn hoofd bij de vraag je voelt weerstand bij je gesprekspartner, wat nu</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/van-der-hilst-podcast</loc><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%2c%20gedrags%20-en%20organisatiepsycholoog%20Gert%20Slob-1.jpg</image:loc><image:caption>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:caption><image:title>Docent, gedrags -en organisatiepsycholoog Gert Slob-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Rebecca%20Yuen%20lachend%20in%20casual%20outfit%20met%20zwarte%20top%20en%20spijkerbroek%2c%20voor%20blauwe%20achtergrond%20met%20haar%20citaat%20over%20communicatie.-1.jpg</image:loc><image:caption>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:caption><image:title>Rebecca Yuen lachend in casual outfit met zwarte top en spijkerbroek, voor blauwe achtergrond met haar citaat over communicatie.-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/1.jpg</image:loc><image:caption>1</image:caption><image:title>1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Waarom%20communicatie%20nog%20steeds%20vaak%20als%20uitvoerend%20wordt%20gezien.jpg</image:loc><image:caption>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:caption><image:title>Waarom communicatie nog steeds vaak als uitvoerend wordt gezien</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Wil%20Michels-1.jpeg</image:loc><image:caption>Docent Wil Michels-1</image:caption><image:title>Docent Wil Michels-1</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/creatief-schrijven-met-ai-jij-maakt-het-verschil</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Vrouw%20met%20lang%20bruin%20haar%20in%20geel-groen%20patroonjurk%20naast%20citaat%20over%20zelf%20aan%20de%20slag%20gaan%2c%20met%20naam%20Saskia%20Boogaart%2c%20freelance%20communicatieadviseur.png</image:loc><image:caption>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:caption><image:title>Vrouw met lang bruin haar in geel-groen patroonjurk naast citaat over zelf aan de slag gaan, met naam Saskia Boogaart, freelance communicatieadviseur</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Niels%20Lange%20bij%20een%20GO-board%20met%20de%20quote%20%E2%80%9CCreativiteit%20vervang%20je%20niet.%20Je%20vergroot%20het.%E2%80%9D.jpg</image:loc><image:caption>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:caption><image:title>Trainer Niels Lange bij een GO-board met de quote “Creativiteit vervang je niet. Je vergroot het.”</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Man%20aan%20het%20schrijven%20op%20een%20tablet-%20foto%20met%20AI%20gegenereerd.jpg</image:loc><image:caption>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:caption><image:title>Man aan het schrijven op een tablet- foto met AI gegenereerd</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Liesbeth%20Dohmen.jpg</image:loc><image:caption>Liesbeth Dohmen</image:caption><image:title>Liesbeth Dohmen</image:title></image:image><lastmod>2026-10-07</lastmod></url><url><loc>https://www.hilst.nl/kennisbank/hilke-van-bergen-over-reputatie-en-corporate-communicatie</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.jpeg</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Podcast%20over%20verhalen%20vertellen.jpg</image:loc><image:caption>Podcast over verhalen vertellen</image:caption><image:title>Podcast over verhalen vertellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan%20en%20Helen%20Jochem.jpg</image:loc><image:caption>Patrick Regan en Helen Jochem</image:caption><image:title>Patrick Regan en Helen Jochem</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Patrick%20Regan.png</image:loc><image:caption>Patrick Regan</image:caption><image:title>Patrick Regan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CRKBO%20logo.png</image:loc><image:caption>CRKBO logo</image:caption><image:title>CRKBO logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/De%20kracht%20van%20datavisualisatie%20podcast%20met%20Filip%20de%20Blois.jpg</image:loc><image:caption>De kracht van datavisualisatie podcast met Filip de Blois</image:caption><image:title>De kracht van datavisualisatie podcast met Filip de Blois</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/CEDEO%20logo.png</image:loc><image:caption>CEDEO logo</image:caption><image:title>CEDEO logo</image:title></image:image><lastmod>2025-11-21</lastmod></url><url><loc>https://www.hilst.nl/docenten-trainers</loc><image:image><image:loc>https://www.hilst.nl/hubfs/Micheal%20Meyer.jpeg</image:loc><image:caption>Micheal Meyer</image:caption><image:title>Micheal Meyer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Janny%20van%20der%20Vliet_docent%2c%20mentor%20en%20trainer.png</image:loc><image:caption>Janny van der Vliet_docent, mentor en trainer</image:caption><image:title>Janny van der Vliet_docent, mentor en trainer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Reint%20Jan%20Renes.jpg</image:loc><image:caption>Gastdocent Reint Jan Renes</image:caption><image:title>Gastdocent Reint Jan Renes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Irene%20Koel.jpg</image:loc><image:caption>Gastdocent Irene Koel</image:caption><image:title>Gastdocent Irene Koel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Evelyne%20van%20Esveld.jpg</image:loc><image:caption>Gastdocent Evelyne van Esveld</image:caption><image:title>Gastdocent Evelyne van Esveld</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/arrow-white-right.svg</image:loc><image:caption>arrow-white-right</image:caption><image:title>arrow-white-right</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Van%20der%20Hilst%20-%20Logo%20(2).svg</image:loc><image:caption>Van der Hilst - Logo (2)</image:caption><image:title>Van der Hilst - Logo (2)</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/website-2021/images/mobile-dtails.jpg</image:loc><image:caption>mobile-dtails</image:caption><image:title>mobile-dtails</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Romy%20%20Feer.jpg</image:loc><image:caption>Romy  Feer</image:caption><image:title>Romy  Feer</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20en%20trainingsacteur%20Pieter%20de%20Jager.jpg</image:loc><image:caption>Trainer en trainingsacteur Pieter de Jager</image:caption><image:title>Trainer en trainingsacteur Pieter de Jager</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Lisa%20Kortekaas.jpg</image:loc><image:caption>Docent Lisa Kortekaas</image:caption><image:title>Docent Lisa Kortekaas</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marjan%20Swart-docent%20foto.jpg</image:loc><image:caption>Marjan Swart-docent foto</image:caption><image:title>Marjan Swart-docent foto</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/TRAINER%20ADVIESVAARDIGHEDEN%20REBEKKA%20VAN%20HEES.jpg</image:loc><image:caption>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:caption><image:title>TRAINER ADVIESVAARDIGHEDEN REBEKKA VAN HEES</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Huib%20Koeleman%20Interne%20communicatie%20bij%20veranderingen.jpeg</image:loc><image:caption>Huib Koeleman Interne communicatie bij veranderingen</image:caption><image:title>Huib Koeleman Interne communicatie bij veranderingen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Marcel%20Smits-2.png</image:loc><image:caption>Marcel Smits-2</image:caption><image:title>Marcel Smits-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Roosmarijn%20Busch.jpeg</image:loc><image:caption>Trainer Roosmarijn Busch</image:caption><image:title>Trainer Roosmarijn Busch</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Lilian%20van%20den%20Berg.jpeg</image:loc><image:caption>Lilian van den Berg</image:caption><image:title>Lilian van den Berg</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Hans%20Boutellier.jpg</image:loc><image:caption>Docent Hans Boutellier</image:caption><image:title>Docent Hans Boutellier</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trienke%20Damstra.jpeg</image:loc><image:caption>Trienke Damstra</image:caption><image:title>Trienke Damstra</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Niels%20van%20Laar.png</image:loc><image:caption>Niels van Laar</image:caption><image:title>Niels van Laar</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Hilke%20van%20Bergen.png</image:loc><image:caption>Hilke van Bergen</image:caption><image:title>Hilke van Bergen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Folkert%20Reith%20Ontwikkeladviseur-1.jpeg</image:loc><image:caption>Folkert Reith Ontwikkeladviseur-1</image:caption><image:title>Folkert Reith Ontwikkeladviseur-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Tom%20Compaijen.jpg</image:loc><image:caption>Trainer Tom Compaijen</image:caption><image:title>Trainer Tom Compaijen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Onno%20Houtschild.jpg</image:loc><image:caption>Trainer Onno Houtschild</image:caption><image:title>Trainer Onno Houtschild</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20&amp;%20docent%20Liesbeth%20Louwerens.png</image:loc><image:caption>Trainer &amp; docent Liesbeth Louwerens</image:caption><image:title>Trainer &amp; docent Liesbeth Louwerens</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20overheidscommunicatie%20Corine%20Hoppenbrouwers.jpg</image:loc><image:caption>Docent overheidscommunicatie Corine Hoppenbrouwers</image:caption><image:title>Docent overheidscommunicatie Corine Hoppenbrouwers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Chris%20Mulder-1.jpg</image:loc><image:caption>Docent en trainer Chris Mulder-1</image:caption><image:title>Docent en trainer Chris Mulder-1</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Bregittha%20Nuyten%20.jpg</image:loc><image:caption>Docent Bregittha Nuyten </image:caption><image:title>Docent Bregittha Nuyten </image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Edi%20van%20Gelder.png</image:loc><image:caption>Edi van Gelder</image:caption><image:title>Edi van Gelder</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Ernst%20Moeksis.png</image:loc><image:caption>Ernst Moeksis</image:caption><image:title>Ernst Moeksis</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Carlo%20Eijkels.jpg</image:loc><image:caption>Docent Carlo Eijkels</image:caption><image:title>Docent Carlo Eijkels</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Charlotte%20Matthes.jpg</image:loc><image:caption>Charlotte Matthes</image:caption><image:title>Charlotte Matthes</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maaike%20Buijsman.jpg</image:loc><image:caption>Trainer Maaike Buijsman</image:caption><image:title>Trainer Maaike Buijsman</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Youssef%20Eddini.jpg</image:loc><image:caption>Youssef Eddini</image:caption><image:title>Youssef Eddini</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/10.%20Social%20Uploads(Inge)/Foto%20Guido%20Rijnja%20Blog.jpg</image:loc><image:caption>Foto Guido Rijnja Blog</image:caption><image:title>Foto Guido Rijnja Blog</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Senior%20Woordvoerder%20Erik%20Kroeze%20NS.jpeg</image:loc><image:caption>Docent Senior Woordvoerder Erik Kroeze NS</image:caption><image:title>Docent Senior Woordvoerder Erik Kroeze NS</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Patrick%20van%20Thiel.jpg</image:loc><image:caption>Docent Patrick van Thiel</image:caption><image:title>Docent Patrick van Thiel</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Borre%20Benjamins.jpg</image:loc><image:caption>Borre Benjamins</image:caption><image:title>Borre Benjamins</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20en%20trainer%20Peter%20Haan.jpeg</image:loc><image:caption>Docent en trainer Peter Haan</image:caption><image:title>Docent en trainer Peter Haan</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Carolien%20Schoenmakers-2.jpg</image:loc><image:caption>Carolien Schoenmakers-2</image:caption><image:title>Carolien Schoenmakers-2</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Mark%20van%20Vuuren.jpeg</image:loc><image:caption>Docent Mark 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logo</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Jaap%20de%20Bruin.jpg</image:loc><image:caption>Gastdocent Jaap de Bruin</image:caption><image:title>Gastdocent Jaap de Bruin</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Trainer%20Maartje%20Snellen.jpg</image:loc><image:caption>Trainer Maartje Snellen</image:caption><image:title>Trainer Maartje Snellen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Kim%20van%20der%20Wegen.png</image:loc><image:caption>Kim van der Wegen</image:caption><image:title>Kim van der Wegen</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gidion%20Burgers.jpg</image:loc><image:caption>Gastdocent Gidion Burgers</image:caption><image:title>Gastdocent Gidion Burgers</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Gastdocent%20Gert%20Slob.jpg</image:loc><image:caption>Gastdocent Gert Slob</image:caption><image:title>Gastdocent Gert Slob</image:title></image:image><image:image><image:loc>https://www.hilst.nl/hubfs/Docent%20Roderick%20Gielis.png</image:loc><image:caption>Docent Roderick Gielis</image:caption><image:title>Docent Roderick Gielis</image:title></image:image><lastmod>2021-12-13</lastmod></url></urlset>